Decorative purple and gold floral graphic reading “Florence by Lily,” with white lily-of-the-valley flowers.

Discover pieces inspired by the magic I feel in this world

Collection inspirations!

The ocean inspired my most recent collection. I wanted the pieces to look like something a mermaid would wear. I also wanted to lean into the beachy summer vibes, so a little bit of both. This collection is very special to me because the ocean is something I feel deeply connected to and love.

There are real shells incorporated into some of the pieces. I got to snorkel for and collect these shells myself, which, to me, adds another layer of magic to the collection. The fact that these pretty jewels, aka shells, are naturally formed in the ocean is so cool! And they say magic isn’t real... wink wink.

Pastel sunset over a tropical beach with foamy waves washing ashore among seashells.

Custom options

Jewelry-making workspace with beads, pliers, wire, dried flowers, handmade necklaces, bracelets, earrings, and floral craft sketches on a wooden table.

Want something made just for you?

Smiling woman in a light blue top and white skirt holding a rope on a dock at night, with illuminated waterfront buildings behind her

Meet the maker

Hello everyone! I am Lily, the face behind Florence by Lily. I’ve always wanted to start my own business and bring some of my ideas to life. I really admired people who were passionate about something they loved and turned it into their own art, whether it was music, painting, sewing, etc. So, I started thinking of ways I could turn the things that light me up into my own art.

I started reading and really fell in love with the stories. This led me to start making bookmarks, which then turned into making jewelry. I have loved what I have brought to life, and I’m so excited to continue creating and expanding my ideas!